Hubb

We designed multiple themes for the Hubb Virtual Event Platform, that could also be customized in order to provide a beautiful digital event experience for any industry
We designed multiple themes for the Hubb Virtual Event Platform, that could also be customized in order to provide a beautiful digital event experience for any industry
We designed multiple themes for the Hubb Virtual Event Platform, that could also be customized in order to provide a beautiful digital event experience for any industry
Virtual Event Management Software
Hubb re-invents the way the world experiences events through cloud-based software that powers immersive, personalized experiences. The platform gives you the control and agility to create virtual, on-site and hybrid events for clients such as Tableau, Microsoft, and AT&T.
Deliverables
Art Direction
Brand Strategy
Component Library
Component Reference Guides
Custom Iconography
Custom Software Integrations
Data Visualization
Design Thinking Methodology
Gamification
Prototypes
Scalable Design System
Theme Design Systems
UX/UI (User Experience, User Interface)
WCAG & ADA Compliance
Web Application
Wireframes
Awards
Forrester Audience Engagement and Interaction Award

The Challenge.

Customers expanding their event into a digital experience want something to suit their industry and fit their brand. Hubb needed customizable themes to provide a unique feel for different events while maintaining consistency. The primary focus was managing an intuitive experience for the users setting up their events while also providing a branded environment for attendees.

The Solution.

We first tackled the project by determining the best industries to focus on for baseline themes. Using existing customer data and industry trends our team determined five industry verticals that would be able to capture a wide variety of potential event needs. The five themes included music and entertainment, technology, beauty and lifestyle, corporate, and photo-heavy. The themes all use the same components but support multiple color and style options, all designed to meet WCAG and ADA compliance standards. A variety of typography choices and light and dark mode options allow customers to quickly and easily design a custom digital event platform that fits their brand.
In addition to designing a visually engaging event, we also introduced a Gamification feature to encourage user participation. The addition of Gamification motivated users to explore the digital platform, including viewing sponsors which increases sponsor value.

Isometric interface screens showing the Hubb Design System and style guides
The foundational strategy for ensuring a consistent user experience was the design system for Hubb Events web application. This design system incorporated typography, complex color palette, custom icon library, padding and layout systems, and various components with ample documentation for both designers and developers to ensure consistent usage and implementation
Isometric screens showing the Hubb Gradient Theme user interface and layout mockups
Our "Gradient" theme was targeted towards the Music and Entertainment industries featuring bright colored gradients, modern typography, and various sleek overlay treatments for user interface elements
Isometric screens showing the Hubb Technology Theme user interface and layout mockups
Technology was the core idea behind this theme and was created for those clients in the tech industry featuring dark mode with bright pops of color, overlays, and clean typography, making the user interface feel sharp and future forward
Isometric screens showing the Hubb Photo Garde Theme user interface and layout mockups
For those industries who could really bring some powerful photography we designed a "Photo Heavy" theme featuring grid and masonry inspired layouts making the photography the star of the show alongside modern typography and a minimal color palette.
Isometric screens showing the Hubb Avant Garde Theme user interface and layout mockups
The "Avant Garde" theme was targeted towards the Beauty and Lifestyle industries featuring a minimal color palette with bold contrasting typography and elegant user interface elements
Isometric screens showing the Hubb Corporate Theme user interface and layout mockups
The "Corporate" theme was designed to appeal to larger corporate companies and business audience with a sharp and approachable interface with clean typography and minimal color accents

The End Result.

The Jennergy team collaborated closely with the development team to craft five themes that seamlessly tailored the Hubb platform to cater to diverse industries. These themes not only ensured a uniform user experience in customizing events but also delivered distinctive and captivating digital events.

Jennergy provided us not only the strategic user experience designs for our long term product development but has also assisted in unique and client specific experiences to match their unique needs. Our experience with Jennergy is appreciating and celebrating their culture of “Yes, and…” when asked for crazy, hair-brained ideas to stretch the limits of our developer’s capabilities.

- Josh Vande Krol

Related Work