Washington Breathes

Jennergy conducted several stakeholder sessions to develop a brand strategy that serves as a source of truth for the newly formed coalition, including critical brand elements such as their mission, vision, values, target audiences, etc. Once the brand strategy was complete, Jennergy designed the vivid logo and brand treatment for the Washington Breathes Coalition.
Jennergy conducted several stakeholder sessions to develop a brand strategy that serves as a source of truth for the newly formed coalition, including critical brand elements such as their mission, vision, values, target audiences, etc. Once the brand strategy was complete, Jennergy designed the vivid logo and brand treatment for the Washington Breathes Coalition.
Jennergy conducted several stakeholder sessions to develop a brand strategy that serves as a source of truth for the newly formed coalition, including critical brand elements such as their mission, vision, values, target audiences, etc. Once the brand strategy was complete, Jennergy designed the vivid logo and brand treatment for the Washington Breathes Coalition.
A vision for a healthier Washington
Washington Breathes is a statewide coalition of organizations and individuals working to eliminate the harms from commercial tobacco products. The coalition provides a central network for organizations to connect and work together towards the common goal of reducing smoking, vaping, and nicotine dependence.
Deliverables
Brand Guidelines
Brand Strategy
Branding
Concept Development
Content Strategy
Logo & Identity Development
Training & Team Workshops

A strategic approach drives a fresh, positive brand identity for a healthier Washington State.

The Washington Breathes Coalition approached Jennergy to develop a brand strategy and design a logo for their newly-formed organization. After a review of the discovery materials provided by the coalition, our team led a series of strategy sessions with key stakeholders. These meetings helped clarify and define the Washington Breathes Coalition’s mission, vision, goals, values, primary and secondary audiences, similar organizations comparisons, and other critical foundation elements. The solid brand strategy helped tremendously in aligning the stakeholder vision with the final logo brand identity; producing a custom, unique logo mark that would resonate with the community and coalition audience. The brand strategy and logo design are the result of thoughtful, collaborative consideration for Washington Breathes and it’s long-term success.

Washington Breathes Coalition provides information and resources, primarily in a digital capacity. The color and treatment of the logo was specifically designed to shine in the digital world, with careful consideration to still looking great in print.
Sample Logo Reference Guidelines Document
The logo reference sheet considers the different applications of the logo and how it should be presented in those situations to ensure it adheres to the brand. The brand guide can be provided to all coalition members, vendors, and partners as a consistent resource to display their brand best.

As a newly formed coalition that wants to make an impact to improve health equity, we came to Jennergy for assistance with our brand strategy and logo development. The team found the perfect balance of listening to us and also guiding us to focus our thinking about reaching our target audiences. We are especially happy with Jennergy’s creative brilliance on our new logo. It’s straightforward, yet vibrant design is a great reflection of the energy we feel from our coalition members and partners.

- Margaret Shield, Washington Breathes

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