WA Department of Health: Verdades del COVID

The website is focused on the Hispanic/Latinx community to provide important vaccine information through engaging graphics and a unique parallax scrolling effect.
The website is focused on the Hispanic/Latinx community to provide important vaccine information through engaging graphics and a unique parallax scrolling effect.
The website is focused on the Hispanic/Latinx community to provide important vaccine information through engaging graphics and a unique parallax scrolling effect.
An engaging campaign for the Hispanic/Latinx community
The Washington Department of Health provides comprehensive public health services and programs to protect and improve the health of all in Washington State. This website is dedicated to providing information specific for this Hispanic/Latinx community that clearly addresses misinformation with proven facts to further empower those who are hesitant to make an informed decision about vaccination.
Deliverables
WCAG & ADA Compliance
Web Development
In Collaboration With
Colehour + Cohen

Careful content strategy creates a successful website launch.

The website aims to educate the community by dispelling common misconceptions about COVID vaccines, which is achieved through the use of layered graphics and parallax scrolling. By briefly displaying the myth and then promptly replacing it with a mariachi delivering factual information, the website minimizes the visibility of the myth. Extensive planning and testing were conducted to ensure the precise timing of the scroll animation. Furthermore, compliance with WCAG and AA Accessibility standards were taken into consideration during the website’s design and development, with the Jennergy team providing recommendations and testing to ensure adherence to these guidelines.

The goal of the website is to inform the community the truth based on common misconceptions about COVID vaccines. Through a layered graphic treatment and parallax scrolling the myth appears only briefly before being taking over by a mariachi giving truthful information.

Our experience with Jennergy has been outstanding. I was thoroughly impressed with the creative energy and keen eye to detail. Their ability to turn around edits on the drop of a dime quickly made them one of our main go-to design resources.

- Jan Kleszynski, Colehour + Cohen
WA Department of Health: Verdadas del COVID on Tablet
Given the graphic-intensive nature of the website, it was crucial to ensure its efficient loading time and cross-device compatibility. To accomplish this, image optimization, strategic loading of distinctive elements such as the media player, and adherence to WCAG Accessibility standards were prioritized.

Although the website primarily caters to Spanish-speaking individuals, it was important for the site to be fully functional in English as well. The website allows for seamless switching between languages, including the expert videos which will play the video respective to the language selected.