Intrado

The new sponsor dashboard displays dynamic data visualization so the user can quickly assess customer insights and analytics.
The new sponsor dashboard displays dynamic data visualization so the user can quickly assess customer insights and analytics.
The new sponsor dashboard displays dynamic data visualization so the user can quickly assess customer insights and analytics.
Creating More Connections
Intrado’s cloud-based platform provides scalable SaaS products used by millions of B2B and B2C consumers worldwide. By driving engagement, monetizing content, and building an online event community, the new platform reaches its audience globally for virtual and hybrid events, webcasts, webinars, and in-person events through meaningful connections.
Deliverables
Art Direction
Conversion Rate Optimization (CRO)
Custom Software Integrations
Customer & Product Mapping
Customer Experience Strategy
Data Visualization
Design System Architecture
Design Thinking Methodology
Gamification
Ideation & Rapid Prototyping
Product Design (SaaS, PaaS)
UX/UI (User Experience, User Interface)
Web Application

An enhanced platform to increase value to sponsors and improve user engagement.

Intrado saw the need to provide more value and insights into the sponsor experience while also providing opportunities to enhance user engagement. Our primary focus was designing a dashboard insights tool for the event sponsor persona that would provide additional visibility into user behavior, usage, and feature adoption. Part of our challenge was to create an enhanced platform for sponsors, as well as provide additional opportunities for customers to interact throughout the virtual experience.

Providing opportunities to enhance the user experience and personalize the platform.

Our solution provided an informative, beautiful dashboard experience, where the sponsor could find answers and analyze engagement data quickly and easily. By carefully creating data visualization design and content architecture, the dashboard allowed the sponsors to follow audience behaviors and interpret how all were responding to the new personalized virtual experience platform.

The dashboard design included a wide range of features to promote additional sponsor and attendee interaction, including a live chat that would highlight sponsors, VIPs, and speakers. The live chat feed not only promoted users to interact with the new platform but with each other as well. Along with the live chat, other notable features we designed included an alert system for “people of interest” when they joined the live chat room, and also the ability to easily connect with anyone in the virtual experience with breakout chat rooms.

Isometric samples of the user interface and data visualizations for the Intrado dashboard
The new dashboard design impacted overall user engagement and increased visibility into user interactions and how to strengthen relationships with one another, which is often the biggest challenge for online experiences and virtual events.
Desktop mockup showing the Sponsor Dashboard
Branded sponsor dashboard provided optimized data visualization features to view customer insights and analytics.
Isometric mockup of Session experience user interface details
Our digital product design solutions generate more customer engagement through product features and targeted recommendations.
Desktop and Laptop Mockups showing the Sponsor Booth and Session Experience Details side-by-side
Our sponsor dashboard design optimized live session monitoring and engagement analytics.

Giving clients control to customize their own unique SaaS virtual audience experience.

The final phase of this project was to design a full-service (SaaS) platform enabling the sponsor to customize their own various engagement experiences for their users. The custom Page Builder platform included unique and highly customizable templates so the sponsor would have complete control over the customer’s virtual experience before and after their sponsored virtual sessions.

Isometric screens showing the details of the Page Builder settings and layout options
The SaaS page builder was the feature that truly made this product unique when compared to the competition and provided complete control for customizing the customer’s virtual experience.
Samples of the user interface for the Page Builder
The page builder default templates were designed with complete flexibility in mind so the sponsor could customize both the pre and post virtual session customer experiences.
Dual Desktop Mockups showingthe Live Experience and Page Builder settings side-by-side
The side-by-side comparison of the customer view and the admin view of the page builder welcome lobby template.

Related Work