Notified

Our custom responsive dashboard design helps clients quickly monitor performance, identify issues, and view customer metrics from any digital device
Our custom responsive dashboard design helps clients quickly monitor performance, identify issues, and view customer metrics from any digital device
Our custom responsive dashboard design helps clients quickly monitor performance, identify issues, and view customer metrics from any digital device
Designing Metrics That Matter
The Notified Experience 365 SaaS platform is a first-of-its-kind digital product in the event industry. This web app introduces the ability for clients to create, manage, and analyze events 365 days a year on a single platform. The software supports events of all sizes—from large-scale multi-day conferences with hundreds of thousands of attendees to simple 30-minute webinars. Along with multi-event management, Experience 365 also includes powerful data insights that allow users to quickly view performance metrics, identify issues, and monitor user engagement in real-time.
Deliverables
Art Direction
Customer & Product Mapping
Customer Experience Strategy
Data Visualization
Design Thinking Methodology
Gamification
Ideation & Rapid Prototyping
Information Architecture (IA)
Product Design (SaaS, PaaS)
Prototypes
UX/UI (User Experience, User Interface)
User Flow
User Journey Mapping
WCAG & ADA Compliance
Web Application

Building SaaS products and web apps begins with a well-planned strategy.

With the continuing evolution of technologies, tradeshows have been finding themselves relying on more digital and hybrid event experiences. More and more event attendees and production companies are engaging with event experiences in a purely digital ecosystem, which means managing these hybrid and digital events and tracking their performance are also becoming even more prominent. Our challenge was designing an event platform application that meets all these needs while catering to a wide range of industries, business models, and performance goals.

Showing both a Desktop with the Notified Events Management Dashboard user interface and a Laptop with the Untethered Event user interface.
We create easy-to-understand data visualizations and quick insight tools so administrators can easily monitor user engagement in real-time

Tailored data visualizations help you focus on the metrics that matter most to your business.

Experience 365 was the platform designed to meet these needs and provide event production companies the ability to manage multiple events throughout the year, as well as monitor performance metrics for their events to measure attendee engagement. When building SaaS products and web apps we begin with a well-planned strategy. Even the simplest web apps need a consistent user experience. For a complex, large-scale SaaS product, having a dependable end-to-end experience is vital for maintaining engagement and increasing customer retention. User Journeys and sitemaps help identify potential pitfalls early in the product life cycle, allowing for stronger design solutions which in turn leads to an extremely cohesive and powerful end product.

Knowing the wide range of customer needs, we knew it was important to be able to tailor data visualizations to help focus on the metrics that matter most to their business. Careful consideration and strategic information architecture allow this SaaS web app to showcase powerful insights and innovative data visualizations. Keeping user personas in mind while developing the user journeys creates insights tailored to each audience member and their unique needs.

Isometric layout showing the various Notified Experience 365 desktop screens.
Strategic design system architecture, persona development, and thoughtfully designed visualizations resulted in integrated user insights throughout the product making it easy for companies to identify their most engaged customers and deploy focused marketing efforts

Monitor user engagement in real-time.

Through strategic data visualization, the Experience 365 platform allows users to quickly and efficiently monitor performance and overall user engagement across simultaneous events in real-time. Our dashboard solutions result in an intuitive interface that provides ease of use for both the client and the consumer. The Experience 365 platform drives revenue, increases lead capture, and improves customer retention for events of all sizes.

Showing the multiple users flows for the Notified Experience 365 digital product
Comprehensive planning with user flows, sitemaps, and wireframes are essential for maintaining a cohesive user experience throughout the lifecycle of a digital product
Isometric layout of the various mobile screens for the Notified Experience 365 web application
Large-scale SaaS products require a strong strategy and proper initial planning to create a consistent user experience that drives revenue, increases lead capture, and improves customer retention.

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