Vacancy to Vibrancy: Reimagining a mixed-use space for Bainbridge

We’ve been working on a unique mixed-use space located in the heart of Bainbridge Island; taking it from a dated, mostly vacant building and evolving it into an exciting location for new businesses. This commercial building is currently being revitalized to become a new hub catering to residents and visitors alike. Throughout the development’s phased approach, we have collaborated with the architects—Coates Design, real estate agents, and our clients to align their vision and direct the brand to target their desired audience. To do this, our well-rounded approach helps to reach a broad audience to effectively convey the value and benefits of the property.

The ongoing project began with strategy sessions, naming, logo, and branding package to start shifting the public’s perspective on the building toward the new vision for the space. Rolling out their marketing, we highlight the key amenities and features of The Cove to sell the available spaces to the ideal tenants. Through a custom website, signage, social media presence, and ads, we are actively working with stakeholders to grow the brand and market to the target audience. The unique selling proposition of The Cove is a central location in a lively community, with opportunities for customization—our integrated marketing approach makes sure to highlight this through copywriting, careful photo selection, and strategic branding.

Read more about this exciting project and how we roll out a mixed-use real estate project.