Creative Brand Trends To Watch For This Fall

In the words of Steve Forbes “Your brand is the single most important investment you can make in your business”, and we agree! Although brands continue to evolve, seasonal design “trends” often dominate our social channel feeds, advertising, and marketplace. Watch for these Fall 2024 trends emerging over the next few months:

Monochromatic Colors

Many marketing campaigns are opting for simplicity and elegance by using one consistent brand color throughout their omnichannel campaigns. This sophisticated treatment keeps visuals sleek and memorable—helping brands to differentiate themselves during high-traffic advertising seasons.

Custom Illustrations

Calling all artists—custom illustrations are back! Expect to see this trend popping up in various brand campaigns—it’s a refreshing, playful approach that gives large corporations a chance to showcase a more engaging and relatable personality. By embracing this creative strategy, brands promote authenticity and creativity, moving away from the traditional corporate feel. Watch for fun illustrative characters, whimsical treatments, or quirky icons making their way into marketing materials this season. This trend favorite is quite popular with our clientele—check out our custom illustration work for the University of Washington. Want to see additional client examples? Just ask!

Bold Graphic Fonts

As brands strive to make a bigger impact in less time, custom bold fonts are emerging as a key trend this Fall. This typography treatment does more than just grab attention—it communicates strength and clarity in a single glance. With consumers bombarded by content from all directions, the simplicity and power of a bold typeface can cut through the noise and demand attention. Custom fonts offer an opportunity for brands to build a cohesive, recognizable identity that feels both fresh and authoritative, making them a smart choice for campaigns aiming to make a lasting impression. This trend is also quite popular with our clients—see how we used bold graphic fonts for our Seafair client in their event festival marketing campaign.

A Marketing Refresh Increases Audience Engagement

Revitalizing your brand, marketing materials, and websites to future-forward trends increases brand awareness, audience engagement, and drives revenue. Maintaining industry relevance requires balancing modern brand trends with your unique brand promise, ensuring you differentiate yourself in a crowded marketplace in all your customer touchpoints.

Partnering with the right creative professional can truly take your business to another level—combining creative direction, vision, creative execution, and marketing expertise. By implementing a phased strategy, a creative professional can help refresh all your brand collateral, engage your audience, and increase awareness within a reasonable budget.

Ready for fresh ideas? Need help with your creative materials? Reach us here, we would love to hear from you.